This blog reports new ideas and work on mind, brain, behavior, psychology, and politics - as well as random curious stuff
Tuesday, September 02, 2008
The neural correlates of desire...
Kawabata and Zeki show that categorizing any stimulus according to its desirability activates three different brain areas: the superior orbito-frontal, the mid-cingulate, and the anterior cingulate cortices. The article has the usual pretty fMRI pictures. (Now - if we could just get a fix on the areas active in desire's satiation and avoid all the fuss of real life by just stimulating them directly!)
Posted by Deric Bownds at 5:45 AM
Blog Categories: motivation/reward
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