Thursday, July 17, 2008

Buy an automatic pipette from a boy band?

I am sitting now in my office in Bock Laboratories at the University of Wisconsin, where I ran a research factory for 30 years, generating Ph.D.s, Post-Docs, and some information on how our eyes turn light into a nerve signal. (My office as a retired professor is what I call a 'view with a room', and is actually upstairs at the top of the building in which my factory occupied half the third floor.) During that period I purchased hundreds of automatic pipettes (for accurately delivering small volumes of liquid) from the Eppendorf company, ordering from a simple dry brochure, and occasionally seeing an add in a scientific magazine.

Here, then, is my latest "Oh my Gawd, how things have changed" experience. Eppendorf using a Boy Band video to advertise its product:

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