Figure - Day 1: Pavlovian conditioning in virtual environment. Participants in the virtual cycle race were overtaken by competitors. The stimuli on the competitors' jerseys acted as CSs predicting the delivery of either pleasant or unpleasant juice. The stimulus-to-juice assignment was counterbalanced across participants.
Figure - Day 4: Real-world decision when asked to take a seat in an unoccupied waiting room before scanning. Sixteen participants chose the seat bearing a towel with the CS+app.