Stop me if I've told you this before......

Benedict Carey does a nice summary of work from Gopie and McCloud. Here is the Psychological Science Abstract of the work:

Everyone has recounted a story or joke to someone only to experience a nagging feeling that they may already have told this person this information. Remembering to whom one has told what, an ability that we term destination memory, has been overlooked by researchers despite its important social ramifications. Using a novel paradigm, we demonstrate that destination memory is more fallible than source memory—remembering the person from whom one has received information. In two experiments we increased and decreased self-focus, obtaining support for a theoretical framework that explains relatively poor destination memory performance as being the result of focusing attention on oneself and on the processes required to transmit information. Along with source memory, destination memory is an important component of episodic memory that plays a critical role in social interactions.