Tuesday, July 24, 2007
Neuroeconomics - a site to browse
I thought I would point you to the website of Read Montaque's Human Neuroimaging Laboratory at Baylor University. He is is guy whose work on behavioral preference for culturally familiar drinks is credited with a large part of the responsibility for the current neuromarketing craze. A new direction is the hyperscanning method by which multiple subjects, each in a separate MRI scanner, can interact with one another while their brains are simultaneously scanned. This permits study of the brain responses that underlie important social interactions.