Doing good (or evil) increases physical strength
Kurt Gray offers some interesting observations on the embodyment of moral typecasting:
Moral transformation is the hypothesis that doing good or evil increases agency—the capacity for self-control, tenacity, and personal strength. Three experiments provide support for this hypothesis, finding that those who do good or evil become physically more powerful. In Experiment 1, people hold a 5 lb. weight longer after donating to charity. In Experiment 2, people hold a weight longer when writing about themselves helping or harming another. In Experiment 3, people hold a hand grip longer after donating to charity. The transformative power of good and evil is not accounted for by affect. Moral transformation is explained as the embodiment of moral typecasting, the tendency to “typecast” good- and evildoers as more capable of agency and less sensitive to experience. This has implications for power, aging, self-control, and recovery.

activity and was associated with an increased activity of layers II–IV, thus suggesting a synaptic strengthening of corticocortical connections. Lesions of the same areas left intact the memory of sensory stimuli not associated with any emotional charge. We propose that secondary sensory cortices support memory storage and retrieval of sensory stimuli that have acquired a behavioral salience with the experience.






