I'm on the editorial board of one of the Elsevier journals, and so get occasional emails on things they are cooking up. Towards the end of 2011 they proclaim they will be changing what has been for 350 years the standard format of scientific articles. They offer online prototypes of their "Article of the Future," and here is their prototype for Psychology and Cognitive Science.
Looks to me like they are playing catchup with Cell Press and its associated Journals, such as Neuron, which has an interesting recent special issue on social neuroscience.
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