Mr. Trump’s representatives have used a subtle psychological strategy to defend his falsehoods: They encourage people to reflect on how the falsehoods could have been true.Effron's research has confirmed the effectiveness of this tactic. He asked
...2,783 Americans from across the political spectrum to read a series of claims that they were told (correctly) were false. Some claims, like the falsehood about the inauguration crowd, appealed to Mr. Trump’s supporters, and some appealed to his opponents: for instance, a false report (which circulated widely on the internet) that Mr. Trump had removed a bust of the Rev. Dr. Martin Luther King Jr. from the Oval Office.
All the participants were asked to rate how unethical it was to tell the falsehoods. But half the participants were first invited to imagine how the falsehood could have been true if circumstances had been different. For example, they were asked to consider whether the inauguration would have been bigger if the weather had been nicer, or whether Mr. Trump would have removed the bust if he could have gotten away with it.
The results of the experiments... show that reflecting on how a falsehood could have been true did cause people to rate it as less unethical to tell — but only when the falsehoods seemed to confirm their political views. Trump supporters and opponents both showed this effect.
Again, the problem wasn’t that people confused fact and fiction; virtually everyone recognized the claims as false. But when a falsehood resonated with people’s politics, asking them to imagine counterfactual situations in which it could have been true softened their moral judgments. A little imagination can apparently make a lie feel “truthy” enough to give the liar a bit of a pass.
These results reveal a subtle hypocrisy in how we maintain our political views. We use different standards of honesty to judge falsehoods we find politically appealing versus unappealing. When judging a falsehood that maligns a favored politician, we ask, “Was it true?” and then condemn it if the answer is no.
In this time of “fake news” and “alternative facts,”...Even when partisans agree on the facts, they can come to different moral conclusions about the dishonesty of deviating from those facts. The result is more disagreement in an already politically polarized world.