In nightclubs, body odors and the stench of stale beer stand out. Most nightclubs now forbid smoking which, for better or worse, used to cover up those smells. Can giving patrons whiffs of something more fragrant make them happy and coax them into buying more drinks? A private company called MoodScent in Amsterdam, whose mission is to "revolutionize the nightclub experience," thinks so. Along with a pair of university researchers, they pumped orange, seawater, and peppermint scents into a set of three clubs in Germany and Holland over different nights. They filmed the clubbers and rated them on their dancing, and had them fill out questionnaires as they left. Online in Chemosensory Perception this month, the authors report that visitors were more cheerful, danced harder, and were more confident in approaching the opposite sex when there was a scent—it didn't matter which one. The clubs' alcohol sales were higher, too.
Tuesday, May 31, 2011
Nightclub owner? Use perfume...
an amusing bit...not surprisingly, smells in the environment change behavior. The summary from Science Alert: