Friday, March 12, 2021

Turn your living room into a Neuro Lab for marketing research....

MindBlog gets quite a few jaw-dropping emails. I'll spare you the email responding to a MindBlog post on a model of societal collapse that suggested I reference an article that was a cover for a gun and ammunitions sale site. But in the "can you believe this??" category I have to pass on two fragments of text in today's email from "StreamPulse Neuro" - on recent advances in neuromarketing research:
Austin, TX, March 8, 2021 - The StreamPulse™ in-home division of MediaScience®, the leading neuromarketing research authority, has joined forces with Shimmer®, an innovative, medical grade-manufacturer of neurometric measurement equipment, to co-develop and launch STREAMPULSE NEURO™....The NeuroLynQ@Home Sensor Kit is easy to use. Each participant simply attaches the NeuroLynQ sensor with a wristband, a PPG sensor to their index finger and two GSR electrodes to their middle and ring fingers. A Bluetooth dongle, inserted into a USB port on their computer, transmits data in real-time from the NeuroLynQ@Home sensor to the researcher’s network for analysis. Results are easy to interpret, and quickly ready to review.
If you're in the mood to be really creeped out, have a look at: Media Science LabsHark Connect, and Shimmer Research.  Perhaps you can offer to be a shill!

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