Employment is thought to be more enjoyable and beneficial to individuals and society when there is alignment between the person and the occupation, but a key question is how to best match people with the right profession. The information that people broadcast online through social media provides insights into who they are, which we show can be used to match people and occupations. Findings have implications for career guidance for new graduates, disengaged employees, career changers, and the unemployed.Abstract
Work is thought to be more enjoyable and beneficial to individuals and society when there is congruence between one’s personality and one’s occupation. We provide large-scale evidence that occupations have distinctive psychological profiles, which can successfully be predicted from linguistic information unobtrusively collected through social media. Based on 128,279 Twitter users representing 3,513 occupations, we automatically assess user personalities and visually map the personality profiles of different professions. Similar occupations cluster together, pointing to specific sets of jobs that one might be well suited for. Observations that contradict existing classifications may point to emerging occupations relevant to the 21st century workplace. Findings illustrate how social media can be used to match people to their ideal occupation.