Secure human attachment can promote support for climate change mitigation

From Misa et al.: 

Significance

Attachment theory focuses on the primal form of emotional bonding between humans. Attachment is conceptualized as an innate behavioral system aimed at safeguarding against potential threats by assuring proximity to caring and supportive others. When individuals feel securely attached (thus feeling less threatened in most situations), the activation of the caregiving behavioral system (concern for others) is facilitated. With this research, we show that priming attachment security influences how much people care about and accept climate change via an increased empathy for humanity. Furthermore, we demonstrate that this activation bypasses the resistance of politically conservative individuals to mitigate climate change. Overall, we show that attachment security–based stimuli can inform intervention and policymaking strategies to help fight climate change.

Abstract

Attachment theory is an ethological approach to the development of durable, affective ties between humans. We propose that secure attachment is crucial for understanding climate change mitigation, because the latter is inherently a communal phenomenon resulting from joint action and requiring collective behavioral change. Here, we show that priming attachment security increases acceptance (Study 1: n = 173) and perceived responsibility toward anthropogenic climate change (Study 2: n = 209) via increased empathy for others. Next, we demonstrate that priming attachment security, compared to a standard National Geographic video about climate change, increases monetary donations to a proenvironmental group in politically moderate and conservative individuals (Study 3: n = 196). Finally, through a preregistered field study conducted in the United Arab Emirates (Study 4: n = 143,558 food transactions), we show that, compared to a message related to carbon emissions, an attachment security–based message is associated with a reduction in food waste. Taken together, our work suggests that an avenue to promote climate change mitigation could be grounded in core ethological mechanisms associated with secure attachment.