Tuesday, November 07, 2017

Modern flimflam men? - The Flow Genome Project

Cleaning up my queue of articles on which a MindBlog post might be based, I came across this piece by Casey Schwartz titled “How to Hack your Brain (for $5,000)," which immediately triggered my bullshit detector. It uncritically describes what seems to me a circus act devised by internet age flimflam men, Jamie Wheal and Steven Kotler, whose company (the Flow Genome Project, based in my own new hometown of Austin Texas!) is “dedicated to gathering the latest science behind flow states. It’s board of advisers includes neuroscientists, filmmakers and a kiteboarder.” The result seems to be this kind of gibble-gabble of hand waving about various neurotransmitters. From Schwartz's article:
“Flow,” they write, is associated with six neurotransmitters: dopamine, serotonin, oxytocin, norepinephrine, anandamide and endorphins. Knowing the neurochemical profile of flow means, in theory, people can devise ways of achieving it more often, more reliably and more quickly.
One tries in vain to find anything of substance on their website, such as a list of the neuroscientists, or references to work on the neurotransmitters mentioned. Their core video presents the two bright-eyed and bushy tailed entrepreneurs engaging you with their personal stories and lots of kewl graphics of spinning brains and neurons. Since I'm being so negative, I felt obliged to buy the Kindle version of "Stealing Fire" by Kolter and Wheal.

The bottom line is that it is an creative, wide ranging, everything but the kitchen sink, whacked out, exuberant, off the wall advertisement for Flow Genome which doesn't offer much substance. It has detailed references and what looks on the surface like a very respectable bibliography. I can't even begin to describe the confusion and chaos that lies below this veneer if one simply begins to follow through on any of the reference threads. Clicking on footnotes that purport to be supportive of the 'science' gets you a mishmash of review articles. There are several references to "The knobs and levers being tweaked in the brain: See www.flowgenomeproject.com/stealingfiretools." This link does not work. Or, "And if you’re interested in helping further this research, visit: www.stealingfirebook.com/research/". This link does not work.

I have great respect for  Mihaly Csikszentmihalyi’s original writings on the state of ‘flow,’ which clearly lays out Kolter and Wheal's' "four signature characteristics underneath: Selflessness, Timelessness, Effortlessness, and Richness, or STER for short." However, my 75 year old curmudgeonly brain is not sympathetic to the offered by the Flow Genome Project, whose claimed positive outcome I suspect might best be described as a mass placebo effect induced by a pseudoscientific charismatic religious act...If you believe it works, it works!

No comments:

Post a Comment