...I became intrigued by the opposite possibility — that it could address some of the social angst wrought by smartphones. The Apple Watch’s most ingenious feature is its “taptic engine,” which alerts you to different digital notifications by silently tapping out one of several distinct patterns on your wrist. As you learn the taps over time, you will begin to register some of them almost subconsciously: incoming phone calls and alarms feel throbbing and insistent, a text feels like a gentle massage from a friendly bumblebee, and a coming calendar appointment is like the persistent pluck of a harp. After a few days, I began to get snippets of information from the digital world without having to look at the screen — or, if I had to look, I glanced for a few seconds rather than minutes.
If such on-body messaging systems become more pervasive, wearable devices can become more than a mere flashy accessory to the phone. The Apple Watch could usher in a transformation of social norms just as profound as those we saw with its brother, the smartphone — except, amazingly, in reverse.Manjoo also notes in a companion article:
There is something magical about having a computer that no one notices right there on your wrist. I first experienced this magic while at lunch with a colleague. I’m usually a wreck at such meetings, because while I try to refrain from looking at my phone, my mind is constantly jonesing for the next digital hit.
Lunch today is different. My iPhone remains hidden deep in my pocket, and to all the world I am the picture of the predigital man. It is the middle of the workday, the busiest time for digital communication. Yet with the Apple Watch on my wrist, my mind remains calm, my compulsion to check the phone suddenly at bay. After spending the last few days customizing my notification settings, my watch is a hornet’s nest of activity. It buzzes every few minutes to indicate incoming email and texts, tweets or Slack messages.
The buzzes aren’t annoying. They go completely unnoticed by my colleague, while to an addict like me they’re little hits of methadone — just enough contact with the digital world to whet my appetite, but not nearly as immersive, and socially disruptive, as reaching for my phone and eyeing its screen. I not only register the watch’s buzzes, but several times while we’re chatting, I surreptitiously check its screen. I scan some incoming messages and tweets, and even flag a couple of emails for later.
At the end of the meal, I ask my colleague if she’s noticed me checking my watch. She is surprised; she hasn’t seen it.Fowler's review in the Wall Street Journal suggests that, given the paucity of Apps at startup and the inevitable bug fixes that will be forthcoming, it might be judicious to let the dust settle and buy the Apple Watch 2 when it appears a bit further down the road. Or, if you are a techie addict, you might pay $400 for the 42mm Sport Version when it becomes available.