Mate selection: women not more picky than men?

Sarah Arnquist points to some experiments that question the conventional evolutionary psychology picture that women are pickier than men when choosing a mate. They suggest social conditioning is more important than the usual evolutionary argument that because women have a bigger investment in reproduction — they are the ones who have to endure pregnancy, childbirth and breast-feeding — they need to hedge their bets against selecting a dud to be the father.